Throughout history, women have played a significant role in challenging societal norms in the sports world. Efforts to bring attention to women's sports and close the gender pay gap were made possible by women who persevered to create a better future for female athletes.

As the first woman to run the Boston Marathon, Kathrine Switzer completed the entire course despite efforts by the race director to remove her. With no rules against women competing, Switzer signed up simply because she was a running enthusiast. While running the course, men tried to rip her running bib off and push her off the path, captured in an iconic photo by The Boston Globe. Shaken but determined, she resolved to help other women deprived of opportunities in running. In 1977, she created the Avon International Running Circuit, which paved the way for the women's marathon in the Olympic Games.

Tennis player Billie Jean King first brought attention to the gender pay gap after she noticed that her prize earnings in the Pacific Southwest Tennis Tournament were only fifteen percent of what her male counterparts earned. Despite the womens’ finals selling more than double the tickets as the mens, the tournament director refused to award the same amount of prize money, leading to King to organize a walk-out.

This was only the beginning of King’s fight for equal prize money in tennis, which culminated in the famous tennis match, Battle of the Sexes. Bobby Riggs, declaring women’s tennis inferior to men’s, challenged King after he defeated top-ranked women’s player Margaret Court. Knowing the symbolism and weight the match would carry, King accepted and beat Riggs in straight sets with ninety million people watching worldwide.

Her win inspired the U.S. Open to offer equal prize money for the first time for any major sporting event. Thanks to King’s persistent advocacy, tennis is one of the only sports today that offer the same amount of money to both male and female competitors across all four grand slams.

Despite these advancements in tennis and Title IX, the landmark legislation preventing sex-based discrimination in sports in an educational setting, the gender pay gap still remains at large for other sports. Yet in 2024, none of the top ten most paid female athletes were included in Sportico’s list of top 100 highest paid athletes. However, in team sports, the gap is especially noticeable because of the difference between individual salary compared to the revenue generated as a team. Caitlin Clark, a rising basketball star, signed with Indiana Fever. However, her salary of $338,056 was only a fraction of Victor Wembanyama’s contract of $55 million. Despite generating more revenue than the men’s team, the U.S. women’s soccer team’s maximum salary was $99,000 versus the men’s maximum salary of $263,320. In comparison, the men’s team has never made it to a World Cup finals while the women’s team consistently ranks among the best in the world.

While the advancements made by iconic women athletes have considerably shaped the sports world for the better, there is more work that needs to be done. Women representation in sports in itself showcases the broader need for change in women’s rights.